Break Up Google


Google has reached a level of monopolization that needs to be taken seriously as a threat to freedom, the free exchange of ideas and political diversity.
Follow along with the logic of your average “woke” Google employee. These employees have been openly arguing for a few years now that Google needs a diverse array of employees shaping Google’s algorithms, or Google will only present to consumers certain information that might exclude diverse views or information.

Concurrently, these same employees have argued that Google need not entertain conservative thoughts or ideas. It was not that long ago that Google employees revolted at the idea of Kay Cole James, a black female and president of the Heritage Foundation, sitting on a Google advisory board designed to ensure diversity in Google’s artificial intelligence practices.

Google’s employees want diversity, but not ideological diversity. They believe diversity is needed to shape access to information through Google, but they want to deny any ideological diversity in the process of shaping.

Google controls over 90% of search engine activity. With a “diverse” group of people who lack intellectual diversity, Google can restrict access to information that offends its hired gatekeepers. Google controls over 70% of the market share of advertising online. Over the years, Google has bought up major competitors and then leveraged its dominance to both grow its ad business and hurt its competitors.

 

According to The Wall Street Journal, in an experiment last year, Nexstar Media Group Inc. tried to get out of Google's ad network and saw not only a revenue dive but also a dive across access to the company's data because Google has so integrated its ad business, ad generation business and search business.

This past week, a reporter at NBC News attempted to have The Federalist removed from Google's ad network. The Federalist is a conservative website that had the audacity to run a story critical of the media. The NBC News reporter actually flagged The Federalist due to a comment left by a random commenter. Google made The Federalist delete its comments section to keep revenue flowing.

In the past year, with my own website, The Resurgent, I have received notices from Google that posts at The Resurgent related to guns and other issues have all run afoul of Google's policies. In fact, Google routinely uses its position to demonetize conservatives who might write about guns or other matters. They starve sites of cash, and there are no comparable competitors to go to.

On top of that, left-wing agitators have a sympathetic ear at Google, and Google is more likely to target sites on the right than the left. An NBC News reporter, who had previously been a left-wing activist for the U.K. Labour Party, found a sympathetic person at Google to demonetize a conservative news and opinion site because of a random commenter in a comments section. One wonders if Google will demonetize The New York Times because of Sen. Tom Cotton's op-ed. Don't hold your breath.

That Google can use its monopoly to force websites to delete content or else be penalized is a dangerous thing, particularly when Google is so willing to target conservatives.

Google's search dominance is akin to Microsoft's dominance with Internet Explorer that forced antitrust action against Microsoft. Likewise, Google's control of over 70% of online advertising is depriving the marketplace of competition. Google is now using its Chrome browser to compel changes to the open internet, becoming a new Internet Explorer, where people must use Google's browser to render sites properly and, with that, let Google track them.

The time has come for serious bipartisan investigations into breaking apart Google. If Google can use its position to censor others and harm them financially while ensuring a departure from Google causes even further harm, Google is too big.

It is easy to say sites can go elsewhere and do not have to use Google. But there is nowhere on the internet one can go to truly escape Google without significant sacrifice in accessibility or revenue. It is time to break it up and prohibit it from controlling the content of other sites.

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13 thoughts on “Break Up Google”

  1. Google has been way to powerful and committed way to many crimes against our Constitution of these United States of America. We the People need to do away with Google. If you keep on using Google it’s your own fault that you get screwed by them. Yes they are convenient but there are other search engines out there. Get Rid Of Google. We are way better off without them. We don’t need them. But the truth of the matter is this: People do what ever is convenient for themselves and are to lazy to do what is RIGHT for our country AND they will keep on doing as they please until it effects them to a point that they are uncomfortable with it. Then it will be to late if it isn’t to late already.

    1. SKYLIGHT, SIMPLY PUT, YOU STATE PEOPLE ARE LAZY AND STUPID! MAYBE SO, BUT ,MOMENTARILY, LET’S ELEVATE THEM FROM THEIR POSITION OF BASIC INSTINCTS AND ASSUME THAT, IF GIVEN THE TIME THE MAJORITY WILL EVENTUALLY DRAW THE CORRECT CONCLUSION! GOOGLE HAS MORE POWER THAN SHOULD BE WIELDED BY ANY ONE COMPANY. IF WE MERELY ” GET RID OF IT ” ,IT WILL ONLY BE REPLACED BY A COMPANY SIMILAR TO, OR WORSE THAN, GOOGLE! NO, DON’T GET RID OF IT. BREAK IT UP INTO SEVERAL DIVISIONS WITH THE POSSIBILITY OF GOVERNMENT SANCTION. I HATE GOVERNMENT CONTROL, BUT UNFORTUNATELY IT’S TIME! THEN WE SHOULD DEAL WITH THE COMPLEXITIES OF THE ENGLISH LANGUAGE: TO, IS A PREPOSITION EXPRESSING MOTION OR SOMETIMES UNTIL. TOO, HOWEVER IS AN ADVERB, MEANING EXCESSIVELY AND SOMETIMES ALSO. TWO IS A NUMBER. THESE WORDS ARE HOMONYMS, WORDS WHICH SOUND THE SAME BUT ARE SPELLED DIFFERENTLY AND HAVE DIFFERENT MEANINGS. NOW THAT WE’RE CLEAR ON THAT, I’M
      FINISHED!

  2. I know my state senator is looking into breaking up the monopolies in the info tech industry. Not just limited to Google but also Facebook and Twitter. These companies have violated the Sherman Anti Trust Act and must be held accountable. The government broke up Standard Oil and A.T. & T. so they can also break up Google. Beside that, Google has overpriced crappy smart phones!

    1. Yes, I do concur that we need to break up Google, because they have monopolised the info tech industry and are in direct violation of the Sherman Anti Trust Act –

  3. We need to have congressional investigation, non partisan to investigate Google to ensure that they allow both liberal and conservative articles and comments. We need to inform the individual at Google that they do not have the right to impose on our Freedom of Speech! I do agree and concur that they should scan and review derogotory comments or racist comments. Respectfully: F.R.VERRIER, LTC, CA, USAR-R

    1. Racist and derogatory remarks are still free speech. Google and Facebook need to decide whether they wish to be a publisher or a platform. I think it is time for the courts to make them decide one way or another. It would be their free choice, but they don’t get to use protections of each one without the responsibilities of each.

  4. I try not to use google when searching because they steer my request to ads or columns I don’t want. Since I bought both my tablet and phone through Verizon, which loaded those items up with google, I feel that Verizon has colluded with google to make google the primary search engine by default. Years ago when I had purchased an IBM Aptiva which came with Microsoft built in, I found that Microsoft loaded much of what I used with memory sucking useless items, yet if you deleted things you never wanted nor would never use, the program died. I have purchased iMacs ever since and never went back to the controlling clutches of Microsoft Corp. Unfortunately it isn’t so easy to get rid of google with it’s cyber version of 1984.

  5. GOOGLE HAS BECOME THE AMERICAN CHINA! IN ITS WISH TO CONTROL AND TO DESTROY COMPETITION! THE STAFF AT GOOGLE HAS BECOME A WOKE,( WOKE, A POLITICALLY CORRECT WORD SIGNIFYING THE INTOLERANCE OF THE NEW CROP OF POLITICALLY INDOCTRINATED YOUTH ) MONSTER INTENT ON THE DESTRUCTION OF ALL WHO DO NOT BEND TO THEIR MYOPIC POINT OF VIEW! I HATE GOVERNMENT INTERVENTION BUT IT’S TIME TO REIGN IN THIS UNHEALTHY, BIASED, DESTRUCTIVE, GOLIATH!

  6. Of course big tech is hostile towards conservative sites and ideas. It is like the MSM. If 90% of people deciding content are of one political mind, they will most all agree that certain stories are worth covering. Some purposely omit facts or bend facts to make their beliefs look right or the opposition to be wrong, racist, sexist and every other ist.Many feel that President Trump is so bad, it is morally right to outright lie to keep something they believe is worse will happen. Others feel superior to those who would vote for Trump because they are uneducated and they are actually helping them. Of course what some call racism, sexism, xenophobia, police brutality and abuse of anyone is different to each person.

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