Target Loses $9 Billion In Market Value In A Week Following Boycott Over LGBT Merchandise

Laurel Duggan on May 25, 2023

Target’s market value plunged $9 billion in one week after anger erupted over the store’s new “PRIDE” collection, which features clothing for children and babies as well as a chest-binding swim top and a “tuck-friendly” women’s bathing suit.

Social media users and conservative activists began calling for boycotts of Target following the release of their PRIDE line last week. The company was valued at $160.96 per share on May 17, at a market value of $74.3 billion; as of Thursday morning each share was valued at $139.84, the lowest in over a year, at a market value of $64.54 billion, according to MarketWatch data.

An adult bikini top available on Target’s website advertises a “light binding effect.” Another women’s swimsuit offered “tuck-friendly” coverage, and some children’s swimsuits advertised being “Thoughtfully Fit on Multiple Body Types and Gender Expressions,” according to The Associated Press.

Target removed some PRIDE items from stores following public outcry, claiming the move was in response to “confrontational behavior” from shoppers. The decision drew a fresh round of blowback, this time from LGBT activists who characterized the move as a failure to stand up for gay and transgender people.

“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign President Kelley Robinson said, according to the AP. “That’s what the bullies want.”

Target was previously subject to widespread protests in 2017 following the company’s decision to allow transgender individuals to use the restroom of their choice, according to The Wall Street Journal. More than 1.3 million people signed an online petition calling for a boycott of the retail giant, the store saw its first decline in same-store sales in two years and ended up spending $20 million building single-sex bathrooms in all of its stores in response to complaints about privacy.

Target did not immediately respond to the Daily Caller News Foundation’s request for comment.


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9 thoughts on “Target Loses $9 Billion In Market Value In A Week Following Boycott Over LGBT Merchandise”

  1. I never shop there anyway. A fee years ago they would not allow toys for tots to set up a booth. notczllodctpys gorgeous to set up a booth. That is why I stopped shopping there.

  2. I have shopped at Target for 35 years and loved it but now I won’t drive through the parking lot. I’m appalled at their decision to display and try to shove down our throats the pride look and all the LBGQT+ and of the alphabet I’ve missed just to capture this type of shopper. Well, they may have done this but tripped over their other foot rushing to capture such a small percentage of shoppers and undoing so lost their most faithful following in the meantime. Shame on you Target for selling your soul to the devil!

    1. ENOUGH is ENOUGH!!! The world has gone NUTS and this lunacy is only 9ne aspect of it!!

      TARGET—you chose POORLY!!!

  3. One has to wonder, JUST WHO OR WHAT IS MAKING THESE DECISIONS. What an insult to regular,sane individuals. Why are they pushing this SOCIETY.

  4. I stop shopping at Target until you drop the line of “Pride ” clothes for children. Does this company have no decency?

  5. Target was foolish to make a big deal to celebrate “Pride Month” I am ok with tolerating or allowing adults to make their own choices about how they live. I don’t think being LGBTQ+ is something to be proud of nor is it something to be discriminated against. I do not think children should have it in their face and exalted as a wonderful option. I’m for acceptance not celebration. Now Target is paying a price regardless of where they go from here. Either the LGBTQ+ activists will be on their case or those with traditional values depending on what they do from this point. I don’t see a need for a heterosexual pride day either. The world has become oversexualized enough without this nonsense.

  6. If people want to continue doing this kind of stuff in America I hope they close America was not built on no such crap and I do not want my children seeing no such mess that’s going on in this world you should be ashamed of yourselves where is it I don’t see it I don’t know